Our Story
Karen’s Story – A Seed of Love
For many years, Karen watched the people around her quietly carry stress, anxiety and exhaustion. This is how she turned that into a place of healing.
The Beginning
Almost nobody asked for help
Friends, family, working parents and even young students were all trying to stay strong, but very few ever found the time, the courage or the means to seek help. To many, therapy felt expensive, intimidating, or simply “not for people like us”.
Karen’s own turning point came during a difficult season in her life. Two simple things helped her find her way back to herself: the gentle scent of essential oils, which helped her breathe slowly again, and the quiet joy of blending soft pastel colours on paper, which let her express feelings she couldn’t put into words. She realised that healing doesn’t always have to happen in a clinic. Sometimes it begins with a single drop of oil, or a single stroke of colour.
The Hope
Therapy should feel warm and reachable
From that moment, Karen held on to one hope: to help more people experience therapy in a way that feels warm, affordable and approachable. That hope became AMORE, a name rooted in love.
Like the tree in our logo, AMORE grew two branches. YU Aromatherapy, where “Yu” means healing (愈), offers carefully chosen essential oils to help people calm, heal and balance their daily lives. Yen Pastel Art, named after the swallow (燕), a symbol of hope, freedom and returning home, offers gentle pastel art sessions where anyone, at any age and with any skill level, can relax, create and reconnect with themselves.
“Healing doesn’t always begin in a clinic. Sometimes it begins with a single drop, or a single stroke of colour.”
Karen · Founder of AMORE
The Journey
From one small hope to a studio of healing
Seven quiet steps that turned a personal turning point into two branches of AMORE.
The Struggle
Friends, family, working parents and even young students were quietly carrying stress, anxiety and exhaustion — and almost none of them ever asked for help.
The Discovery
In a difficult season of her own, Karen found two things that brought her back to herself: the gentle scent of essential oils, and the quiet joy of blending soft colour on paper.
The Hope
She held on to one hope — that therapy could feel warm, affordable and approachable, instead of expensive and intimidating.
AMORE is Born
That hope became AMORE, a name rooted in love, and a studio where nobody has to explain themselves to be welcome.
YU Aromatherapy
The first branch. “Yu” means healing (愈) — carefully chosen essential oils to help people calm, heal and balance their everyday lives.
Yen Pastel Art
The second branch, named after the swallow (燕) — a symbol of hope, freedom and returning home. Gentle pastel sessions for any age and any skill level.
Today
Karen’s dream is simple: that no one has to feel alone on their journey to wellbeing, and that everyone can find their own small moment of peace.
What We Stand For
Five values, one quiet promise
Mission: to make therapy gentle, accessible and part of everyday life. Vision: a community where everyone has the tools to care for their mind and heart.
Love
Everything begins with care — for our customers, our students and each other.
Healing
Gentle, evidence-aware support for the mind and body, never a hard sell.
Accessibility
Fair prices and plain language, so help never feels out of reach.
Community
A studio where people meet, share and quietly look out for one another.
Nature
Pure botanicals and honest materials, chosen with respect for the earth.